From Publishers Weekly:
Sony Adopts EPUB Standard for Reader
By Jim Milliot — Publishers Weekly, 7/24/2008 7:16:00 AM
The International Digital Publishing Forum’s epub e-book standard received a big vote of support this morning when Sony announced that effective immediately its Sony Reader will now support the standard. Beginning in August, all new devices shipped will use epub, and right now owners of existing devices can go to http://esupport.sony.com to update their device’s software for epub support.
Brennan Mullin, v-p of Sony Audio, said the company was adopting the epub standard to encourage more vendors, booksellers and publishers to get involved in the e-book market and to broaden the amount of content that can be viewed on the Reader. The move to use epub is a significant change in approach for Sony, which has used its own standards and restricted consumers to buying e-books for the Reader from its own store. The use of epub will allow consumers to buy titles from a variety of outlets and will grow the number of titles compatible with the Reader to well passed the 45,000 now available through its online store. Another avenue for new material will be Adobe: Sony also annouced today that the device will support Adobe e-books with DRM and will also have the capability to reflow standard PDF e-books and other documents.
Publishers, who generally favor the one-format approach made possible by epub, welcomed Sony’s decision. “Sony’s support of epub is an important step forward in the cooperation of publishers and portable digital book manufacturers to create better experiences for readers,” said Brent Lewis, v-p digital & internet for Harlequin. “We’re thrilled with the upgrade.” IDPF, of which Sony is a member, approved epub as an industrywide standard in an attempt to foster interoperability among e-book reading devices.
Mullin said sales of the Reader have been steady and that sales of titles have increased. Interest in e-books has grown and although reluctant to credit a competitor, Mullin acknowledged that the buzz around Amazon’s Kindle “has been good for everybody in the e-book market.” Amazon, however, has not adopted the epub standard.
In addition to adopting the epub standard, Sony has announced it has started offering the Reader in the U.K.