Sony Cuts eBook Prices to $9.99

August 5th, 2009 · by spolanka · 2 Comments

NYTimes article on Sony cutting eBook prices from 11.99 to 9.99.This is my favorite section:  ”Regarding the price cut for digital books, Mr. Haber said: “We have to offer value. It’s clear e-books should be less expensive than regular books, with the savings on printing and logistics getting passed on to the consumer.”and this is the worrisome part:  ”Book publishers will still retain their traditional cut of every e-book sale — about half the hardcover retail list price. But they are concerned that as online retailers like Amazon and Sony gain market power, they will eventually tire of losing money on e-book sales and ask publishers for lower wholesale prices, a move that would cut into their profit margins.”   To me this says less publishers and more publishing control by Amazon and Sony.  Toss Google in that mix and we’ve got ourselves quite a trifecta.

Categories: Articles of Interest,Business Models/Pricing,Ebook Readers

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2 responses so far ↓

  • 1 Ebooks and a Murky Future for Publishers, Part 1 @ e-Book Reader News // Aug 6, 2009 at 3:19 pm

    [...] diminished profit margins if consumers become used to the $9.99 price. As Sue Polanka points out at No Shelf Required, “To me this says less publishers and more publishing control by Amazon and [...]

  • 2 Power Chords Chart // Sep 24, 2009 at 3:49 am

    Thank You for the post. I love to read interesting post that has knowledge to impart. I hope to read more articles from you and in return I will post also my articles in the forum so that others can benefit from it. Keep up the good work!