Professional/Scholarly ebooks account for more than 3 times the rest of the US ebook market combined

PSP’s Scholarly Kitchen blog posted the results of a study done by Al Greco, Professor of Marketing at Forham’s School of Business.

“According to Greco, book publishing (print and electronic) in the US is a $35 billion dollar industry. This year, he forecasts that ebooks will account for 5% of that revenue, or $1.76 billion. Of that $1.76 billion, trade books account for 8.6%, or $151 million; K-12 accounts for 8.1% ($143 million); higher education accounts for 6.9% ($122 million); and university presses account for 0.4% ($7.7 million). Professional and scholarly publishing titles represent 75.9% of the US ebook market, or $1.33 billion.” The full story can be read at Scholarly Kitchen.