Wednesday, December 16th from 2 – 3 p.m. EST, AAP and Bowker will host a webinar on consumer book buying. I attended a webinar back in October moderated and presented by Tina Jordan and Kelly Gallagher and it was really informative and well organized, both were excellent speakers. The details of the webinar are below and registration is online.
Hosted by The Association of American Publishers (AAP) and Bowker’s PubTrack Consumer
What is the buzz in book trends for 2009? Join us for this webinar to understand the changing climate of book buying in 2009 and to understand book buying behaviors. Moving beyond basic book sales data, the webinar will provide insight into why people buy books and what motivates their purchases? You will see the latest data available on book buying behavior through the first three quarters of 2009.
Presented by Kelly Gallagher, Vice President, Bowker Publisher Services
Moderated by Tina Jordan, Vice President, AAP