TOC – Augmented Reality and You, Christine Perey, Perey Research and Consulting, Feb. 24
AR is often confused with visual search like google goggles or Nokia point & find, Ricoh iCandy, or kooaba interactive print. (i.e.google goggles, it’s confused b/c a person can take a a picture of a book cover and then the search engine actually brought back results. The publisher didn’t do anything in this instance).
What is AR?
- it’s not one technology, it’s a complex group of technologies that allow us to bring the digital domain back into the real world, an intersection b/t the digital and real world
- highly compelling, virtually endless SET of technology assisted experiences
- part of the real time web
- real time information being overlayed on the real world (ie. using your mobile device with GPS, compass, images to obtain more info)
- they have triggers in the real world – explicit or inplicit
- Without content the devices are just toys
Mobile AR Users today
- over 1 million, based on the download of an AR application or browser
- why do they use it? novelty, to be cool, for information, to discover a service or friend
- In order for this to be more than a novelty there needs to be a real experience
Why AR now?
- handset networks, social cultural trends, digital conent, ambient information is leading us to have a contextually aware environment that overlays
- mobile relies on location based triggers and cloud based data, PC based rely on markers – this will change markers will disappear with the recognition of ever day objects and people and the user experience will improve with active matrix organic LED
- What will the next device look like? eyewear with cameras integrated?
What is in the Mobile/AR Ecosystem?
- Digital World – Physcial World
- the user is in the middle
- social media
- companies that do packaging discovery and delivery – they integrate the components
- providers of enabling technology (chip companies)
- Christine had a really nice slide to demo this. I’ll try to get permission to repost it.
