Free eBook webinar – Paving the Way for E-Book Production and Beyond

April 13th, 2010 · by spolanka · No Comments

Aptara is sponsoring a free eBook webinar, “Paving the Way for E-Book Production and Beyond: A Practical Approach to Digital First,” on May 4th at 2:00 p.m. EDT.  More information is available on their website. Here is a brief description of the content.
Featuring: Angela James, Executive Editor of Carina Press and Joe Gollner, Chief Solutions Architect at Stilo International
Moderator: Noelle Skodzinski, Editorial Director, Book Business
Duration: One hour
Cost: Free to attend!

Most publishers are missing the opportunity to tap the increasing marketing momentum around e-books. Are you?

Publishers must reinvent their production operations from print-first to digital-first, in order to fully leverage the revenue potential offered in this new age of mobile content delivery and on-demand, custom publishing. Join two digital publishing gurus for an interactive, 60-minute event and learn how to reinvent your production operations to bring products to market faster and more profitably.

The webcast will specifically address:

  • How and why to re-engineer production processes from print-first to digital-first
  • Creating, reviewing, revising, publishing and delivering content through multiple channels
  • The need for looking at publishing holistically rather than discrete steps bandaged together, aka multichannel publishing.

Questions? E-mail cswebinars@napco.com or call 215-238-5300.

Categories: Conferences/Events,Marketing

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