According to a study done by OnCampus Research, 74% of college students still prefer to use a printed textbook when taking a class. From the press release , “even with new digital handheld gadgets, smart phones, pads, and laptops glued to every college students hand, 74% still prefer to use a printed textbook when taking a class, according to the findings of a new Student Watch study conducted by OnCampus Research, a division of the National Association of College Stores (NACS) that helps companies better understand the college market.” The survey also found that 53% of students were unsure about purchasing digital textbooks or would not consider buying them even if they were available. Despite the findings, some anticipate digital textbook market share to rise to 18% by 2014.
About OnCampus Research
OnCampus Research is a consultative research group with one mission: to help companies better understand the college market. With more than 75 years of experience in the college industry, we offer full-service quantitative and qualitative research literally ‘OnCampus,’ through our online panel of over 13,000 students at 1,000 campuses nationwide. Specializing in online surveys, focus groups, omnibus surveys, syndicated studies, and in-depth interviews, OnCampus works with clients to create a strategy that best fits their needs and positions them as the brand of choice among college students.