Rob Reynolds, from the Xplana blog has a great piece on the transformation of textbook publishing. Rob discusses the history and context of textbook publishing, current business models, product types on the market today, and challenges and strategies for the success of digital textbook adoption (and sales). It’s a great overview, I highly recommend it.
Transformation of Textbook Publishing in the Digital Age
June 1st, 2010 · by spolanka · No Comments
Categories: Academic Libraries,Articles of Interest,Business Models/Pricing,Marketing,Mobile Devices,Textbooks
Tags: Rob Reynolds, Xplana
