eBooks, apps, and print, – Free Webinar

August 31st, 2010 · by spolanka · No Comments

Aptara and Gilbane Group Present
eBooks, Apps and Print?, How to Effectively Produce it All Together

TUESDAY • SEPTEMBER 28, 2010
11 AM EDT / 4 PM (16:00) GMT

You’ve committed to an eBook strategy for growth. Now what?

One of the most perplexing problems facing publishers is how to master the technology, workflow and format variables required to optimize eBook production, while still producing print and piloting Apps in parallel.  The solution lies in modifying your publishing processes to enable cost-effective, multi-channel output.

In this 60 minute complimentary webinar, eBook and industry experts from Gilbane Group and Aptara describe an approachable single content strategy for achieving production flexibility and monetizing content assets in an explosive, mobile-centric market.

KEY TOPICS
• Why a single-source strategy is the key to production efficiency and shorter cycle times.

• Tactical approaches to making single-sourcing manageable and cost-effective.

• How leveraging technology expertise is the fastest way to capture growth in a fluid, digital marketplace.

SPEAKERS
Bret Freeman
Digital Publishing Strategist, Aptara

David Guenette
The Gilbane Group
Senior Analyst

Moderator:
Mary LaPlante
The Gilbane Group

Categories: Business Models/Pricing,Conferences/Events,Marketing,Mobile Devices,Publishing

Tags: , , , ,