New study shows kids ebook reading has nearly doubled since 2010

January 16th, 2013 · by spolanka · No Comments

Scholastic recently released a new study on kid’s reading in the digital age.  The study found that kids reading of ebooks has nearly doubled since 2010. Full details are on the Scholastic site or you can download the full report with appendices here.

Below are some highlights of the study from the Scholastic site:

Kids, Families, and eBooks

  • The percent of children who have read an ebook has almost doubled since 2010 (25% vs. 46%).
  • Among children who have read an ebook, one in five says he/she is reading more books for fun; boys are more likely to agree than girls (26% vs. 16%).
  • Half of children age 9–17 say they would read more books for fun if they had greater access to ebooks – a 50% increase since 2010.
  • Seventy-five percent of kids who have read an ebook are reading ebooks at home, with about one in four reading them at school.
  • Seventy-two percent of parents are interested in having their child read ebooks.
  • Eighty percent of kids who read ebooks still read books for fun primarily in print.
  • Kids say that ebooks are better than print books when they do not want their friends to know what they are reading, and when they are out and about/traveling; print is better for sharing with friends and reading at bedtime.
  • Fifty-eight percent of kids age 9–17 say they will always want to read books printed on paper even though there are ebooks available – a slight decrease from 2010 (66%).

Kids’ Reading Frequency and Attitudes toward Reading

  • Among girls, there has been a decline since 2010 in frequent readers (42% vs. 36%), reading enjoyment (71% vs. 66%), and the importance of reading books for fun (62% vs. 56%).
  • Compared to 2010, boys are more likely to think reading books for fun is important (39% in 2010 vs. 47% in 2012), but they still lag girls on this measure (47% for boys in 2012 vs. 56% for girls in 2012).
  • Frequency of reading books for fun is significantly lower for kids age 12–17 than for children age 6–11; frequency of reading books for school is also lower for kids age 12–17 than for kids age 6–11.

Parents’ Role in Kids’ Reading Practice

  • About half of parents (49%) feel their children do not spend enough time reading books for fun, while the vast majority of parents think their children spend too much time playing video games or visiting social networking sites.
  • The percentage of parents who say their child does not spend enough time reading for fun has increased since 2010 across all age groups of children (36% in 2010 to 49% in 2012).
  • Having reading role-model parents or a large book collection at home has more of an impact on kids’ reading frequency than does household income.
  • Building reading into kids’ schedules and regularly bringing additional books into the home for children positively impact kids’ reading frequency.

Summer Reading

  • Ninety-nine percent of parents think children their child’s age should read over the summer.
  • Eighty-six percent of children say they read a book (or books) over the summer.
  • On average, kids say they read 12 books over the summer.

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