SmashWords research analyzes self-published book sales data

I finally had time to read this very interesting article in the Huffington Post written by Mark Coker about the  Smashwords study conducted to analyze self-published book sales data.  Coker highlights seven key findings from the study and includes his slides from a presentation at the RT Booklovers Convention earlier this year.  It’s worth a read if you are interested in self-publishing.

The seven key findings include:

  • Ebook Sales Conform to a Power Curve
  • Viva Long Form Reading: Longer Books Sell Better
  • Shorter Book Titles Appear to Have Slight Sales Advantage
  • How Indie Authors are Pricing Their Books: $2.99 is the Most Common Price Point
  • How Price Impacts Unit Sales Volume: Lower Priced Books (usually) Sell More Copies
  • The Yield Graph: Is $3.99 the New $2.99?
  • A Closer Look at the Yield Graph Reveals Why Indie Ebook Authors Have a Competitive Advantage over Traditionally Published Authors

For those interested in self publishing, Coker offers a free ebook, The Secrets to Ebook Publishing Success.