A new study, “The State of Bedtime Stories Survey,” conducted online by Harris Interactive (R) in April 2013 (on behalf of Reading is Fundamental and with the support of Macy’s) was just released. The study provides insight on the state of reading to children (8 and under) at bedtime. The report asks about book format, with 67% of parents reporting they typically use printed formats when reading bedtime stories. The full study, executive summary, and infographic are available for online reading or download via Reading is Fundamental on Scribd.
Here is the data related to book format preference, from the executive summary:
What form of book [do/did] you typically use when reading bedtime stories to your[X]-year old [son/daughter]?Seventy-six percent of parents of children age 8 years or younger report that they typically use a printed book format when reading bedtime stories to their child, while 2% typically use an e-book format and 17% use both of these book formats.While printed books are the top choice among all parent age ranges, the preference for printed books increases with parent age71% of parents age 18-34, 77% aged 35-44, and 86% aged 45+ typically use a printed book when reading bedtime stories to their child. Meanwhile, both printed and e-book formats are typically used by 22% of parents age 18-34, 15% of those age 35-44, and just 12% of those aged 45+years.Parents in the South (21%) are more likely than those in the Midwest (12%) to report using both printed books and e-books when reading bedtime stories to their child. However, for both of these regions printed books are still the top choice (73% and 82%, respectively). In terms of e-book usage, the South leads with 23% reporting that they typically use e-books or both printed books and e-books equally; this is followed by the West (21%), East (17%), and the Midwest (12%).Although printed books are the top choice among all ethnic/racial groups, a higher percentage of Black/African American (30%) and Hispanic (28%) parents read both e-books and printed books. By contrast, 82% of White parents report that they typically use printed books and only 12% use both.Detailed Findings
©2013, Harris Interactive Inc.