Unglue.it is now testing the next phase of their program, 2.0. The new “Buy to Unglue” campaigns use the ebook as an instant reward for supporting a campaign. They built a free ebook lending platform for libraries so that library users can buy ebooks for their library. A blog post at Unglue.it highlights the details of the program.
Details of the program from an Unglue.it email:
To showcase the work we’ve done, we’ve launched a “buy to unglue” campaign for a public domain ebook, Edwin Abbott Abbott’s Flatland. You can buy an ebook and see the ungluing date change. You can join our test library, and ask to borrow a book. Once you’ve joined a library, you can buy ebooks you can share with the library. We’d love to see every ebook store work like that.
Now that we can show everyone how “buy to unglue” is going to work, we want to talk with publishers, authors, and libraries that feel ready to take the next step into the ebook future. eMail to email@example.com if you’re interested in participating.