Category Archives: Marketing

ALA Panel Alert: Leading with Ebooks — New Strategies for Librarians and Publishers

Join a panel of librarians, publishers, and thought leaders in a dynamic exchange of ideas for advancing ebook services in libraries.

LEADING WITH EBOOKS: NEW STRATEGIES FOR LIBRARIANS AND PUBLISHERS
Sunday, June 29th, Las Vegas Convention Center, Room N252, 3:30 p.m.

Sponsored by Total BooX, an ebook service based on the premise that public libraries need not settle for less than instant, simultaneous access to ebooks or pay for the content not read by their patrons, this panel seeks to challenge existing patterns in ebook management and engage industry leaders to identify the trends moving publishing and librarianship into new territories.

Topics explored include: thinking like digital natives (even if we are not); tracking reading (after the checkout); rethinking marketing (as everyone’s task); valuing content (while embracing technology); and acting now (and walking the talk).

The panel is moderated by Mirela Roncevic, co-editor of ALA’s journal eContent Quarterly and contributing writer to No Shelf Required.

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Big Library Read pilot program via OverDrive shows library impact on literacy, books sales, and author recognition

This is a great idea.  I hope many of you will read the book and promote it to your patrons.  I look forward to seeing the results of this pilot program. Follow the program on twitter – #BigLibraryRead.

Cleveland, May 16, 2013 – Today, more than 7,500 libraries around the world are participating in the Big Library Read, a two-week pilot program launched yesterday that enables millions of library patrons to simultaneously access and read a single eBook title until June 1, 2013. The selected title, The Four Corners of the Sky, by Michael Malone, is available in OverDrive Read, Kindle (U.S. only) and EPUB formats and can be read on virtually any device.

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National Library Board and Singapore Airlines offer in flight audio books

From InfoDOCKET

 02 May 2012 – Joint Release with National Library Board- Customers on board Singapore Airlines flights can now look forward to a wider selection of audio books on KrisWorld, the Airline’s award-winning in-flight entertainment system, through a collaboration with the National Library Board (NLB). They can relax and enjoy a “good read” while in the air without the hassle of packing their own books or eBook readers.The initial batch of 13 audio books includes all-time favourites such as Dracula by Bram Stoker, Wizard Of Oz by L. Frank Baum and The War Of The Worlds by HG Wells. Customers can unwind during their flights while listening to the narration of these classic tales. (Refer to the Annex for a full list of the titles.) Continue reading

Bowker releases results of global ebook research

From a Bowker press release:

27 March 2012 (LONDON) — Australia, India, the U.K. and the U.S. are leading the world in e-book adoption rates, according to Bowker Market Research’s Global eBook Monitor, The study tracks consumer attitudes to and purchasing of e-books in major world markets. Bowker Market Research is a service of Bowker, an affiliated business of ProQuest.

“The market for e-books is experiencing exponential growth internationally, with news each week of new e-readers and specialist e-tailers,” said Kelly Gallagher, vice-president, Bowker Market Research.  “Publishers and retailers must adapt to a very changed landscape. This research is essential for effectively navigating that new landscape and creating successful business models.” Continue reading

LJ/SLJ eBook Summit Summary Articles

The 2nd annual LJ/SLJ eBook Summit held on Wednesday offered some fantastic discussions on the implementation of eBooks in a variety of libraries.  Below are links to several articles and blog posts which summarize many of the sessions.

Keynote/State:  Dramatic Growth | LJ‘s Second Annual Ebook Survey

School Library Stas:  LJ/SLJ Ebook Summit: More School Libraries Offer Ebooks; Increased Demand, Rise in Circulation

Keynote:  LJ/SLJ Ebook Summit Panelists Remind Librarians of an Old Creed: Free to All

Academic Panel:  LJ/SLJ Ebook Summit: Academic Panel Tackles PDA, Ebook Discovery

Academic Panel:  LJ/SLJ Ebook Summit: Making Ebooks Visible at Academic Libraries

Public Library Panel:  LJ/SLJ Ebook Summit: Offering Patrons More Than One Delivery Platform

TOC – Margaret Atwood Keynote

Margaret Atwood provided a keynote at TOC called, “The Publishing Pie: An Author’s View” Margaret admitted she is not a high tech person, but delivered her genuine, humorous keynote from the heart. She shared much of her experience with publishing, showing us rare pieces of her previous work, including her first book of poetry from 1946, Blue Bunny.  She was 6.  Her story of selling/signing one of her first books, The Edible Woman, was a treat.  She was set-up in the men’s department of a large department store, near the jockey shorts and socks.  Margaret said most of the men ran away, she sold only two copies.

Unfortunately, the live feed went out twice during the presentation (I was in the overflow room), so I missed much of “the publishing pie,” but I’ll be sure to watch it on the O’Reilly site.

Her final slide was signed….”Thank you for being here, Margaret Atwood.” Continue reading

O’Reilly Tools of Change – Keynote with Skip Prichard

Skip Prichard, CEO and President of Ingram Content Group, provided a keynote full of energy and enthusiasm. (The video is available here.)  His theme was the adoption of technology, change, taking risks, and staying true to the purpose of the company.  Skip began with a general overview and summary of the technologies of today stating, “we are rushing to an age of connectivity,” location based services will have a profound impact on society (foursquare, etc.) and personalized content will have a huge impact – customized ads on billboards, contact lenses with virtual reality element, etc.

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32% say lending service from a library an important feature of eReaders

I finally had a chance to skim through the recent study done by PricewaterhouseCoopers LLC on eBooks, Turning the page:  The future of eBooks.  A full description of the study is below.  I immediately searched for the word library/libraries in the document and found only 7 references, most to a personal library on one’s ebook reader.  But, there was a statistic related to borrowing ebooks from libraries.  The question was asked, how important are the following features of an ereader for you?

approximately 24% – 32% responded that “lending service from a library” was important to them.  The responses were from 4 countries (UK, Germany, Netherlands, and US) with the US having the highest rate – 32% (see page 21 of the report for the chart).  It’s not 100%, where we librarians would like it, but 32% isn’t a bad start.  Unfortunately, my skimming of the document didn’t uncover any suggestions to publishers or eReader vendors about how to best work with libraries to accomplish the lending of eBooks. And why would it be a focus when the need for an integrated eBook store was a much greater need of the 1,000 survey respondents.

From the website –  This new study examines trends and developments in the eBooks and eReaders market in the United States, United Kingdom, the Netherlands, and Germany, and discusses major challenges and key questions for the publishing industry worldwide. It also identifies market opportunities and developments for eBooks and eReaders, and makes recommendations for publishers, traditional retailers, online retailers, and intermediaries.

Given that publishers, internet bookstores, and companies that manufacture eReaders have high expectations for the digital future of the book industry, the study asks if a new generation of eReaders may, at last, achieve the long-awaited breakthrough that lures consumers away from paper and ink.

Building an eReader Collection, the Duke University Library experience

I attended this fabulous and informative session during the Charleston Conference on building an eReader collection by Aisha Harvey, Nancy Gibbs, and Natalie Sommerville of Duke University Libraries.  I wanted to run my notes past the presenters first, to ensure accuracy, thus the tardiness of this post.

First and foremost, according to the librarians, the eReader lending program is a team approach and impacts every aspect of the way we build collections in libraries – access, selection, cataloging, ref, circ, etc.

Aisha Harvey, head of collections spoke first and provided an overview of the program.  Details:  began circ of kindles in January of this year, began with 18 kindles and then added 6 addition ones and 15 nooks.  Kindle has 1:6 title distribution on the kindle.  So, they call 6 kindles a “pod” and purchase multiple pods.  Pay $10 per title and share with 6 devices, average of $2.00 per title. Continue reading

Libraries and the changing role of creators and consumers

A must read OCLC newsletter article written by Andy Havens and Tom Storey – Libraries and the changing role of creators and consumers.  Havens and Storey interviewed Catherine Mitchell from the California Digital Library and Andrew Pate of On-Demand Books.  Topics include:

  • the university as publishers
  • embedded librarians
  • library as publisher (espresso book machine)
  • libraries – searching globally and publishing locally

Hat tip to Resource Shelf