Great article in Scholarly Kitchen today by Alix Vance of Architrave Consulting. Alix discusses the strategy of publishers selling direct to consumer markets, offering targeted, convenient, and seamless access. Here’s a snapshot from the article: The longstanding business equation in B2B publishing has been: Quality Content + Brand Recognition + Operational Efficiency + Institutional Usage [...]
Entries Tagged as 'Marketing'
August 4th, 2010 · Comments Off
August 2nd, 2010 · 2 Comments
I’m thrilled to inform you that No Shelf Required: E-books in Libraries will be released in late August. This edited book, published by ALA Editions, discusses a variety of eBook topics for school, public, and academic libraries. Since I have a bit of clout with the publisher, I’m able to release the TOC and introduction [...]
July 16th, 2010 · Comments Off
Thanks to Resource Shelf for the tip on this white paper from OverDrive – “How eBook Catalogs at Public Libraries Drive Publishers’ Book Sales and Profits.” The conclusion states: “As the market for eBooks continues to develop, the significance of public libraries will grow. Sales of eBooks to public libraries provide publishers with incremental revenue [...]
July 16th, 2010 · Comments Off
Here’s what I’ve been reading this week: The best is what I watched. Love this library video, a spoof on the Old Spice commercial from BYU, despite no mention of eBooks! E-books will make up majority of Saint Leo U’s library come fall – Wired Campus Paper — The Progression of Digital Publishing: Innovation and [...]
July 8th, 2010 · Comments Off
I’m a bit late with this post, but the IDPFs Digital Book 2010 Conference presentations are now online (have been since June 3rd – alas I had a vacation). There are some interesting ones out there on: the eBook revolution ePUB DRM, copyright protection and biz models of the future marketing and selling eBooks digital [...]
June 1st, 2010 · Comments Off
Rob Reynolds, from the Xplana blog has a great piece on the transformation of textbook publishing. Rob discusses the history and context of textbook publishing, current business models, product types on the market today, and challenges and strategies for the success of digital textbook adoption (and sales). It’s a great overview, I highly recommend it.
April 13th, 2010 · Comments Off
Aptara is sponsoring a free eBook webinar, “Paving the Way for E-Book Production and Beyond: A Practical Approach to Digital First,” on May 4th at 2:00 p.m. EDT. More information is available on their website. Here is a brief description of the content.
April 1st, 2010 · Comments Off
I read a very interesting post in the Scholarly Kitchen blog about going mobile. Alix Vance wrote, “There is increasing evidence to suggest that mobile device use may outstrip personal computer use in the global community in the next 10 years and that the expansion of mobile content delivery tools may be at the center of a new generation [...]
March 22nd, 2010 · Comments Off
Ingram is now offering librarians the option to download an Ingram Wire application to their desktop. The application will deliver book news and collection development information. Users may download it at www.ingramwire.com. According to the press release, “messages are prompted by business need and not advertising.” The application will link to ipage, Ingram’s e-business tool [...]
February 26th, 2010 · 5 Comments
Earlier this week I attended the O’Reilly Tools of Change (TOC) Conference for the first time. Over 1250 attendees gathered in New York City to discuss and network about issues and trends in publishing, in particular, digital publishing. While much of the information presented was for the publishing industry, I did manage to find several [...]