Category Archives: Marketing

eBooks, apps, and print, – Free Webinar

Aptara and Gilbane Group Present
eBooks, Apps and Print?, How to Effectively Produce it All Together

TUESDAY • SEPTEMBER 28, 2010
11 AM EDT / 4 PM (16:00) GMT

You’ve committed to an eBook strategy for growth. Now what?

One of the most perplexing problems facing publishers is how to master the technology, workflow and format variables required to optimize eBook production, while still producing print and piloting Apps in parallel.  The solution lies in modifying your publishing processes to enable cost-effective, multi-channel output.

In this 60 minute complimentary webinar, eBook and industry experts from Gilbane Group and Aptara describe an approachable single content strategy for achieving production flexibility and monetizing content assets in an explosive, mobile-centric market. Continue reading

Publishers – Lead Your Content to the Money

Great article in Scholarly Kitchen today by Alix Vance of Architrave Consulting.  Alix discusses the strategy of publishers selling direct to consumer markets, offering targeted, convenient, and seamless access.  Here’s a snapshot from the article:

The longstanding business equation in B2B publishing has been:

Quality Content + Brand Recognition + Operational Efficiency + Institutional Usage = Market Share/Financial Success

Publishers have negotiated big deals, but have largely let consumers fend for themselves. This strategy will not fly in consumer markets, where visibility and demand are the primary drivers of revenue, and where methods for marketing to consumers have changed dramatically. The best approach for publishers wishing to enter the consumer marketplace is to take a step back, free themselves from preconceptions of what their business is about, and take a look at what is really working in the consumer Web. Only through entrepreneurial thinking will they have a shot at success in consumer content markets.

New Book About eBooks in Libraries – Release in August

I’m thrilled to inform you that No Shelf Required: E-books in Libraries will be released in late August.  This edited book, published by ALA Editions, discusses a variety of eBook topics for school, public, and academic libraries.  Since I have a bit of clout with the publisher, I’m able to release the TOC and introduction for your review and consideration.  It is below.  Of course, it will be available in a variety of eBook formats, and print too. Continue reading

How eBook Catalogs at PL’s drive Publishers Sales

Thanks to Resource Shelf for the tip on this white paper from OverDrive – “How eBook Catalogs at Public Libraries Drive Publishers’ Book Sales and Profits.”

The conclusion states:  “As the market for eBooks continues to develop, the significance of public libraries will grow. Sales of eBooks to public libraries provide publishers with incremental revenue to supplement retail sales of print and digital books. As budgets for digital media at public libraries increase, eBook catalogs will drive sales of print and electronic media. The significant searchability, discovery, and exposure of publishers’ digital content in library catalogs will create more demand in all formats.”

New Articles of Interest

Here’s what I’ve been reading this week:

The best is what I watched. Love this library video, a spoof on the Old Spice commercial from BYU, despite no mention of eBooks!

E-books will make up majority of Saint Leo U’s library come fall – Wired Campus

Paper — The Progression of Digital Publishing: Innovation and the E-volution of E-books

E-Textbooks: Barnes & Noble Targets Students with NOOKstudy

E-reader Customers Are Older, College-Educated Users

A Textbook Case for Low-Cost Books – Commentary

Digital Book 2010 Presentations online

I’m a bit late with this post, but the IDPFs Digital Book 2010 Conference presentations are now online (have been since June 3rd – alas I had a vacation).  There are some interesting ones out there on:

  • the eBook revolution
  • ePUB
  • DRM, copyright protection  and biz models of the future
  • marketing and selling eBooks
  • digital magazines and newspapers

Some of these include the audio as well. Enjoy!  Lots of food for thought.

Transformation of Textbook Publishing in the Digital Age

Rob Reynolds, from the Xplana blog has a great piece on the transformation of textbook publishing.  Rob discusses the history and context of textbook publishing, current business models, product types on the market today, and challenges and strategies for the success of digital textbook adoption (and sales).  It’s a great overview, I highly recommend it.

Take Scholarly Content Mobile

I read a very interesting post in the Scholarly Kitchen blog about going mobile.  Alix Vance wrote, “There is increasing evidence to suggest that mobile device use may outstrip personal computer use in the global community in the next 10 years and that the expansion of mobile content delivery tools may be at the center of a new generation of globalized business and education initiatives.”  She provided examples of mobile initiatives from several scholarly publishers.  You can find it at  The Scholarly Kitchen.

While you’re there, enjoy the great entries for April Fool’s Day!

Ingram offers desktop “newswire” application for librarians

Ingram is now offering librarians the option to download an Ingram Wire application to their desktop.  The application will deliver book news and collection development information.  Users may download it at www.ingramwire.com.  According to the press release, “messages are prompted by business need and not advertising.” The application will link to ipage, Ingram’s e-business tool for libraries (to place orders).  For more information, visit www.ingramcontent.com.