Entries Tagged as 'Marketing'

TOC – Tim O’Reilly Keynote

February 24th, 2010 · Comments Off

Tim O’Reilly Keynote Your job as a publisher is to do things for authors that they can’t do for themselves. Remember what you really do, it may not be the cool/sexy stuff, it’s the boring stuff and you have to be good at those things in this era.  If not, someone else will take your […]

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Tags: Conferences/Events · Marketing

TOC- Who Needs You, Big Publishing?

February 24th, 2010 · 1 Comment

TOC – Wednesday keynote - Who Needs You, Big Publishing?  How Authors Can Own Al Rights and Make More Monday – Scott Sigler every word he’s every published is completely free, unabridged, everything – the whole story, he puts the decision process on the consumer to decide if his content is good enough for them to […]

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Tags: Business Models/Pricing · Conferences/Events · Marketing

TOC – Online Marketing, What is Working to Move Units

February 24th, 2010 · 1 Comment

TOC – The real title of this presentation is…. So an Author, a Publisher, and a Reader Walk into a Bar…  Feb. 24 Speakers:  Malle Vallik, eHARLEQUIN, and Bob Carlton, LibreDigital Bob and Malle discussed online marketing and what is working to move units. They felt this would be a great conversation in a bar, thus […]

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Tags: Conferences/Events · Discovery · Ebook Readers · Marketing

TOC – Lessons Learned from the Failure of Ebooks in 2000

February 23rd, 2010 · Comments Off

Tools of Change – Lessons Learned from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing – Feb. 23 Michael Mace, Rubicon Consulting – mike@rubiconconsulting.com Don’t fall in love with the way you do business today because that will change. Mike’s Agenda: Barriers to eBook adoption Printed books […]

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Tags: Business Models/Pricing · Conferences/Events · Ebook Readers · Marketing

Tools of Change – Selling in Mobile Markets (tips for apps)

February 22nd, 2010 · Comments Off

Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC  (rana.sobhany@gmail.com) TOC Conference – Monday Feb. 22nd, 9 – 12:30 I came to this session after the morning break, so I missed the first 90 minutes.  Rana was a great speaker – lots of stories, examples, and practical information – no death […]

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Tags: Conferences/Events · Discovery · Interfaces/Platforms · Marketing · Mobile Devices