Category Archives: Marketing

10 Takeaways from the O’Reilly Tools of Change Conference for Librarians

Earlier this week I attended the O’Reilly Tools of Change (TOC) Conference for the first time.  Over 1250 attendees gathered in New York City to discuss and network   about issues and trends in publishing, in particular, digital publishing.  While much of the information presented was for the publishing industry, I did manage to find several great ideas and concepts that relate to libraries.  I’d like to share these with you, in no apparent order. Continue reading

TOC- Who Needs You, Big Publishing?

TOC – Wednesday keynote – Who Needs You, Big Publishing?  How Authors Can Own Al Rights and Make More Monday – Scott Sigler

  • every word he’s every published is completely free, unabridged, everything – the whole story, he puts the decision process on the consumer to decide if his content is good enough for them to purchase
  • he has his own website, facebook, twitter, mySpace, etc.  – all with a good number of followers; constant connection with his audience which he can stay in front of
  • His book ANCESTOR – put out in April of 2007
  • he had already given it away for free, but it was now for sale online by a small Canadian publisher
  • he topped the charts in his genre on Amazon
  • this success has led to more books, more paperbacks, hardcovers, etc. Continue reading

TOC – Online Marketing, What is Working to Move Units

TOC – The real title of this presentation is…. So an Author, a Publisher, and a Reader Walk into a Bar…  Feb. 24

Speakers:  Malle Vallik, eHARLEQUIN, and Bob Carlton, LibreDigital

Bob and Malle discussed online marketing and what is working to move units. They felt this would be a great conversation in a bar, thus the title. Some highlights from the session are below.

  • What influenced your buying behavior? Bowker asks every year in a survey - last year, 30% said they were influenced by online marketing.
  • Hand selling drives unit sales – publishers have known this all along, but now research finally confirms this Continue reading

TOC – Lessons Learned from the Failure of Ebooks in 2000

Tools of Change – Lessons Learned from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing – Feb. 23

Michael Mace, Rubicon Consulting – mike@rubiconconsulting.com

Don’t fall in love with the way you do business today because that will change.

Mike’s Agenda:

  • Barriers to eBook adoption
  • Printed books may be the last things to get converted
  • Economic structure of traditional publishing is unstable
  • Be prepared Continue reading

Tools of Change – Selling in Mobile Markets (tips for apps)

Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC  (rana.sobhany@gmail.com)

TOC Conference – Monday Feb. 22nd, 9 – 12:30

I came to this session after the morning break, so I missed the first 90 minutes.  Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint!  The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too.  We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant.  The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading