Tag Archives: Ann Rockley

Webinar: Tricks of the ‘Trade’ – How to Move to Digital First Content Production

I received an email about an upcoming webinar sponsored by Aptara.  It will be on Thursday, March 11th.  More details are on the Aptara site.  Here is a summary of the webinar taken from the invite:

In today’s digital-centric world, the new market leaders certainly won’t be those offering traditional content products through traditional channels.  From Kindle to iPhone to iPad, eBooks are a path to vastly more effective mobile content delivery.   And whether you produce trade and consumer publications, textbooks, technical white papers, or product user guides − as technology rapidly enables more intelligent, interactive content  − new strategies are required to bring products to market faster, more profitably, and in a way that future-proofs your publishing efforts.

In this interactive 60-minute webinar, content strategist Scott Abel, aka The Content Wrangler, will lead an insightful and lively discussion between intelligent content management maven Ann Rockley and digital publishing innovator Dev Ganesan.  These three industry experts will discuss key challenges and offer practical solutions for implementing intelligent content strategies and optimizing publishing operations.  Learn how to transition from traditional methods to innovate and profit from this new age of digital publishing.