Tag Archives: Aptara

Publishers speak up about eBooks – Aptara Survey Results

Aptara just released the results of a survey to more than 300 publishers about eBooks.  The three most insightful results according to Aptara are:

  • Those who are publishing eBooks are forgoing substantial revenue by vastly limiting their potential readership
  • most publishers are using their own eCommerce sites and not taking advantage of major distribution channels that provide access to the largest available audiences of digitally savvy consumers most publishers are creating
  • eBooks that cannot be read on most mobile devices

Webinar: Tricks of the ‘Trade’ – How to Move to Digital First Content Production

I received an email about an upcoming webinar sponsored by Aptara.  It will be on Thursday, March 11th.  More details are on the Aptara site.  Here is a summary of the webinar taken from the invite:

In today’s digital-centric world, the new market leaders certainly won’t be those offering traditional content products through traditional channels.  From Kindle to iPhone to iPad, eBooks are a path to vastly more effective mobile content delivery.   And whether you produce trade and consumer publications, textbooks, technical white papers, or product user guides − as technology rapidly enables more intelligent, interactive content  − new strategies are required to bring products to market faster, more profitably, and in a way that future-proofs your publishing efforts.

In this interactive 60-minute webinar, content strategist Scott Abel, aka The Content Wrangler, will lead an insightful and lively discussion between intelligent content management maven Ann Rockley and digital publishing innovator Dev Ganesan.  These three industry experts will discuss key challenges and offer practical solutions for implementing intelligent content strategies and optimizing publishing operations.  Learn how to transition from traditional methods to innovate and profit from this new age of digital publishing.

Digital Book 2009: An eBook Stimulus Plan for Publishing

FOR IMMEDIATE RELEASE Contact: Michael Smith Executive Director International Digital Publishing Forum 905-235-4373 msmith@idpf.org

Digital Book 2009: An eBook Stimulus Plan for Publishing

NYC Conference to focus on booming eBook business and winning commercial models

New York, NY April 06, 2009: The Association of American Publishers (AAP) reported last week that eBook sales represent the fastest growing segment of the industry while US book sales are in decline across all major book publishing markets.  To promote eBook commercial success for booksellers, publishers, authors, and distributors the International Digital Publishing Forum (www.IDPF.org) will host its annual spring educational seminar on Tuesday, May 12, 2009 at the McGraw-Hill Auditorium in New York City.  Added to this fast-paced “best practices” conference will be a half-day workshop to be held on the afternoon of Monday, May 11, 2009.   Please see www.idpf.org/digitalbook09

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