Tag Archives: AR

TOC – Augmented Reality

TOC – Augmented Reality and You, Christine Perey, Perey Research and Consulting, Feb. 24

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AR is often confused with visual search like google goggles or Nokia point & find, Ricoh iCandy, or kooaba interactive print. (i.e.google goggles, it’s confused b/c a person can take a a picture of a book cover and then the search engine actually brought back results. The publisher didn’t do anything in this instance).

What is AR? Continue reading