Overdrive conducted a study of public library users of audiobooks, surveying 5 of their busiest sites. The results concluded that audiobook listeners were:
- 74% of users are female, between the ages of 30-59.
- Nearly 70% have a college and/or postgraduate degree.
- 60% learned about the download service from the library’s website (if our past blog posts and training sessions weren’t enough to get you to promote on your website, hopefully this is!)
- 87% listen to audiobooks on an MP3 player, 44% of which are iPod users.
- 33% of users own an eBook reader (e.g., Sony Reader, Barnes & Noble nook)
For those who don’t own an eBook reader, 90% stated that compatibility of eBooks from the library is an important factor.
Hat tip to Resource Shelf
Here’s what I’ve been reading this week:
The best is what I watched. Love this library video, a spoof on the Old Spice commercial from BYU, despite no mention of eBooks!
I am reproducing this post from the teleread blog, thanks Paul!
Flat World, the publisher of commercial open source college textbooks, had partnered with Barnes & Noble College Booksellers and NACS Media Solutions to distribute their textbooks to over 3,000 college bookstores for the fall semester.
These are pilot programs and will launch in August. The average cost of a Flat Word textbook is $29.95 which, they say, is 75% lower than most conventional textbooks. The bookstores will receive digital files and the college instructors can then remix, reorder and add content. The stores than will use POD to provide paper copies.
(sp) I saw a presentation from FlatWorld at the TOC conference and discussed them in my top 10 takeaways from the conference. They have an interesting business model, I’ll be anxious to see if they find success at the college bookstores.
I’m way behind on posting links to articles I’ve bookmarked in delicious. There’s been so much activity in the industry these last few weeks that I can’t keep up. So, here is a long list of things I’ve found from the past month.
Earlier this week I attended the O’Reilly Tools of Change (TOC) Conference for the first time. Over 1250 attendees gathered in New York City to discuss and network about issues and trends in publishing, in particular, digital publishing. While much of the information presented was for the publishing industry, I did manage to find several great ideas and concepts that relate to libraries. I’d like to share these with you, in no apparent order. Continue reading
OverDrive announced today the public beta release of an audiobook app for Blackberry smartphones. This app enables the wireless download of mp3 audiobooks from over 10,000 libraries, barnesandnoble.com, booksonboard.com, or borders.com. To download the app, visit http://www.overdrive.com/software/omc. The full press release is available on the OverDrive site.
Tools of Change – Lessons Learned from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing – Feb. 23
Michael Mace, Rubicon Consulting – email@example.com
Don’t fall in love with the way you do business today because that will change.
- Barriers to eBook adoption
- Printed books may be the last things to get converted
- Economic structure of traditional publishing is unstable
- Be prepared Continue reading
from an OverDrive Press Release:
OverDrive Audiobook App Now Available in Android™ Market
Android app enables wireless audiobook downloads from libraries and booksellers
Cleveland, OH – February 11, 2010 – OverDrive (www.overdrive.com), the leading global distributor of audiobooks and eBooks to libraries and retailers, announced that its audiobook app for Android™ is now out of beta and available as a full release. OverDrive’s audiobook app for Android enables users to wirelessly download MP3 audiobooks from more than 10,000 libraries and major online retailers, including Barnesandnoble.com, BooksOnBoard.com, and Borders.com. Major devices, including DROID™ by Motorola®, DROID Eris™, and Nexus One™, can now be used to access OverDrive-supplied MP3 audiobooks on the go. To install OverDrive® Media Console™ for Android v1.0, visit the Android Market on your device or download directly from http://overdrive.com/software/omc. Continue reading
Very cool news from OCLC/NetLibrary. Their e-books are now compatible with the Nook as well as the new SONY Daily Edition (they were already compatible with the 4 versions of SONY Readers). This is a real benefit for libraries who are looking for more e-reader options. It opens up so many potentials for patron downloads and the use of e-readers by libraries (for circulation). I hope to see other aggregators and publishers following suit and (fingers crossed) adding more textbooks to the mix. The press release from OCLC is below.
NetLibrary eBooks compatible with new Barnes & Noble nook, new ony Daily Edition and other popular eBook readers
140,000 eBook titles available for download to portable devices
Interesting article in the NYT today about Barnes & Noble’s textbook rental program. According to the article, textbooks can be rented from college bookstores for about 42% of the retail price. B & N piloted the program last year in a few schools, it has now been expanded to 25 campuses. Renting textbooks isn’t a new phenomenon, but it’s picked up in popularity due to federal grants for bookstores to start rental programs (to combat the high cost of textbooks). Cengage and Chegg.com are also options. Are you allowed to highlight and write in the rented books I wonder? If this takes off, how might this impact the regularity of new editions? Unfortunately, it only offers an option to students, renting. It doesn’t get to the heart of the matter, which is the high cost of the book.
Here in Ohio we experimented with leasing e-textbooks from CourseSmart. It didn’t work out so well because the program has been canceled. Students just aren’t ready to embrace the e-textbook, they want “a real book.”