Tag Archives: BlackBerry App World

OverDrive releases the Media console app for BlackBerry

Public, school, and college libraries now provide direct EPUB eBook downloads on BlackBerry® mobile devices with the free OverDrive® Media Console™ app for BlackBerry. Users at more than 13,000 libraries worldwide can wirelessly download and enjoy EPUB eBooks, as well as MP3 audiobooks, on their BlackBerry devices. Libraries offer best-selling titles, such as “The Social Animal” by David Brooks and “The Help” by Kathryn Stockett, which can be borrowed and enjoyed using OverDrive’s app for BlackBerry. Popular business eBooks and audiobooks, as well as titles in virtually any subject, are also available from the library using the BlackBerry app.

The OverDrive app for BlackBerry is available from OverDrive’s website and the MobiHand Superstore. The app will also appear in BlackBerry App World™ in the coming weeks. To see if your library is a member of the OverDrive network, visit OverDrive Search. Continue reading

Tools of Change – Selling in Mobile Markets (tips for apps)

Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC  (rana.sobhany@gmail.com)

TOC Conference – Monday Feb. 22nd, 9 – 12:30

I came to this session after the morning break, so I missed the first 90 minutes.  Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint!  The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too.  We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant.  The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading