TOC – The real title of this presentation is…. So an Author, a Publisher, and a Reader Walk into a Bar… Feb. 24
Speakers: Malle Vallik, eHARLEQUIN, and Bob Carlton, LibreDigital
Bob and Malle discussed online marketing and what is working to move units. They felt this would be a great conversation in a bar, thus the title. Some highlights from the session are below.
- What influenced your buying behavior? Bowker asks every year in a survey - last year, 30% said they were influenced by online marketing.
- Hand selling drives unit sales – publishers have known this all along, but now research finally confirms this Continue reading
Attended the Bowker/AAP webinar on consumer book trends for 2009. This focused on Q3 numbers in 2009 with a close look at 2 user groups - 18 – 29 year old males and 30 – 40 year old females. My notes are below, pardon the typos, was typing fast and furious to catch the data.
- Tina Jordan, VP AAP – moderator
- Kelly Gallagher, VP Publishing Services, Bowker – speaker
Bowker announced yesterday that 1/3 Americans cutting down on book purchases Continue reading
Wednesday, December 16th from 2 – 3 p.m. EST, AAP and Bowker will host a webinar on consumer book buying. I attended a webinar back in October moderated and presented by Tina Jordan and Kelly Gallagher and it was really informative and well organized, both were excellent speakers. The details of the webinar are below and registration is online. Continue reading
Bowker and AAP sponsored a webinar today on US Consumer Book Buying. It was incredibly well organized and full of good data. My notes and comments are included below.
- Tina Jordan (AAP) moderator
- Kelly Gallagher (Bowker) speaker
2009 data, first 6 months, based on what consumer is buying/reading
- 2008 – e-commerce the dominant channel for book sales, beating out brick n mortar
- 2009 – so far, large chain bookstores are back at the top
- Consumer is King and defines the marketplace, we can’t publish like we used to – the old supply/demand model.
3 indicators – impact of economy, competition for leisure time, product selection (genres, formats) Continue reading
From a Bowker Press Release -
Bowker and AAP Will Host Webinar on Consumer Book Buying
“The Big Picture” Will Highlight 2009 Consumer Demographics and Behavior
NEW PROVIDENCE, NJ–(Marketwire – September 22, 2009) – Who is today’s book consumer, where are they shopping and how successful are we at reaching them will be the subject of a forthcoming hour-long webinar for industry professionals, a first-of-its-kind sneak peek into book buying trends for the first half of 2009. Set for Thursday, October 22, from 2:00 p.m – 3 pm EDT, the webinar will be co-hosted by Bowker and the Association of American Publishers (AAP). Continue reading
NSR has a great new interview posted with Andy Weissberg, VP of Identifier Services and Corporate Marketing at Bowker. One of Andy’s tasks at Bowker is the ISTC, the International Standard Text Code. This interview discusses the ISTC, ISBN, and other standards which relate to the publishing industry (for ordering/selling/tracking) and for libraries. It’s a long interview, but well worth the time. Caution, lots of Acroynms During the interview Andy mentions his ALA presentation, which you can see here. For more information on the ISTC see their website.
Last Friday at the NISO/BISG forum on changing standards I heard a presentation by Andy Weissberg at Bowker on the ISTC standard. This standard was adopted in March of 2009 and according to an ISTC press release, “The ISTC system provides a means of uniquely and persistently identifying textual works in information systems, and facilitates the exchange of information about such works between publishers, authors and authors associations, collective management organizations, libraries, search engines and others on an international level. The ISTC makes it possible to group products containing the same content, or even in some cases, different content with the same origins, together, optimizing their discoverability in search engines, retail and library cataloging systems. Continue reading