Tag Archives: Brian O’Leary

Does DRM prevent eBook piracy?

No one seems to have this magic answer, but a recent article interviewing Brian O’Leary of Magellan Media offers some insight.  O’Leary described a 2 1/2 year study with O’Reilly media, stating:

“We undertook research two-and-a-half-years ago with O’Reilly, and we’ve been studying Thomas Nelson as well, to measure the impact of piracy on paid content sales. We approached it as if it were cooperative marketing. We would look at the impact of what sales looked like before there was piracy, say for four to eight weeks, and then we’d look at the impact of piracy afterward. Essentially, if the net impact of piracy is negative, then you would see sales fall off more quickly after piracy; if it were positive, the opposite.

Data that we collected for the titles O’Reilly put out showed a net lift in sales for books that had been pirated. So, it actually spurred, not hurt, sales. But we were only looking at O’Reilly and Thomas Nelson. The results are not emblematic of publishing overall. It could be more conservative, it could be less conservative. We just don’t have enough data. I’ve tried to get other publishers to join in, but it really hasn’t been a successful mission. Even at a low- or no-cost offer, publishers seem reluctant to collect the data required to reveal the true impact of book piracy.”

Later in the interview, O’Leary states, “Any good pirate can strip DRM in a matter of seconds to minutes.”  If you’d like to be one of these pirates, a recent blog post on WIRED offers step-by-step instructions on just how to remove DRM from eBook formats, compliments of the Apprentice Alf.

Tools of Change – Making the Case for Digital Printing

Making the Case for Digital Printing –  Tools of Change Conference – Feb. 22, 1:30 – 3:30

Brian O’Leary and Ashley Gordon

This session was directed to publishers who are thinking about digital printing opportunities.  The speakers were obviously pro-digital printing and provided many examples of the benefits of digital printing for publishers.  But, libraries should take note.  Digital printing could be a good source of revenue for libraries who have large digital collections.  I particular like the idea of “chunking”  and creating keepsake books from public domain material (discussed below).  Consortia could purchase a POD machine and member libraries could use this for a variety of projects, just think of the number of digital collections in one consortia.  What great revenue!  The speakers discussed 3 overlapping segments in digital printing- digital printing vendors, onsite services, and author services

Digital printing is more than print on demand (POD).  POD is a strategy in digital printing.

Content: Think in terms of content, not the physical book Continue reading

eBook Wars – a live podcast this Wednesday

**Note, this was recorded**  info below.  This Wednesday, Feb. 10th from 2PM – 3PM EST, Copyright Clearance Center’s Chris Kenneally will be hosting a special Beyond the Book live podcast (http://beyondthebookcast.com/live-webcast/) examining the eBook Wars, which are taking shape with MacMillan challenging Amazon and the rise of eReaders and the iPad. During the podcast, Chris and his panelists will look at all sides of the e-book story and what future battles may bring to the print and digital marketplace. The podcast will air live on BlogTalkRadio: http://bit.ly/drJipN

Joining Chris are:

·         Andrew Albanese, features editor at Publishers Weekly;

·         Sara Nelson, Books Editor, “O” Magazine;

·         Brian O’Leary, Founder & Principal, Magellan Media Partners; and

·         Mike Shatzkin, Founder & CEO, The Idea Logical Company, Inc.,

During the podcast, Chris will also be taking phone calls at 646-378-1949.

Yes it was recorded, you can listen here:http://beyondthebookcast.com/from-the-frontlines-of-the-ebook-wars/