Eric Hellman has a really nice article describing why ProQuest bought ebrary. It’s available on his blog, Go To Hellman, but here is an excerpt:
“Take a look at the New York Times homepage. Then take a look at CNN.com or MSNBC. How do you tell which website belongs to a newspaper and which ones belong to a television network? All of them have video. All of them have text. All of them have blogs and forums. As media moves onto the internet, the boundaries between old media genres begin to blur, and new forms emerge, optimized for the purposes they’re being used for.
Just as delivery of news is being transformed by the Internet, the needs of students, researchers, and scholars are driving a similar boundary-blurring transformation in libraries. It’s also driving a transformation in the companies that serve the library industry.
Marty Kahn, President of ProQuest, used the Times-CNN analogy to explain to me why his company had acquired ebrary, a leader in providing ebooks to academic, corporate, and other libraries. It no longer makes sense for a company to specialize in only journal articles, databases, or eBooks if it wants to be able to provide coherent and evolving solutions.”