For the last 7 years the New Media consortium and EDUCAUSE Learning Initiative have collaborated on the Horizon Report. The report identifies key trends in higher education, critical challenges, and selects 6 technologies to watch. Ebooks have made the top 6 technologies, in the mid-term horizon, which means 2 – 3 years for widespread adoption. The study indicates that 3 obstacles to ebook adoption in higher education are now falling away – availability of titles, capability of readers, and problematic publishing models. According to the report, more publishers are releasing textbook content electronically, ebook readers now have the ability to display graphics, bookmark, annotate, and more, and business models are changing to allow the purchase of the e without the p (and e is simultaneously being released with p).