Digital Book World sponsored a webinar today, “Digital Content: Where are publishers investing and what challenges will they need to overcome?
- Speaker: Marc Rubner, VP of Product Marketing at Innodata Consulting; mrubner at innodata dot com
- Marc presented the results of an Innodata Survey conducted by Digital Book World in April of 2012.
What stuck with me the most was the phrase, “content will now be wrapped in software.” The overall tone of the webinar suggested that content will continue to be developed for direct to consumer consumption, in small packages, designed for mobile devices. A couple of additional comments Marc made were that publishers need to repurpose content, repurpose technology, and take control of customer facing technologies. He felt two big hurdles publishers need to cross with rights management were in global rights management and with libraries and the lending of eBooks. The following are my notes from the webinar.
The Online survey tool details -
- 366 media execs, sample from DBW subscriber list, conducted April, 2012
- 31% from adult trade (rest mix of other segments – children’s trade, academic, K-12 education, STM)
- 54% from smallish organizations
- 37% larger organizations
- good mix of executives (29%) and managers/directors (47%) Continue reading
Digital Book World is offering a free webinar (sponsored by Aptara) next week, September 20th. More info is below (from the website where you can register)
eBooks are the most dominant force in contemporary publishing, but skyrocketing consumer sales aside, what is their real impact on book publishers’ operations and bottom lines?
In this free WEBcast, we’ll reveal the results, trends, and best practices of eBook publishers as uncovered over the past two years in a three-survey series conducted by Aptara. What works and what doesn’t? From production techniques, preferred file formats and distribution channels, to enhanced eBooks and apps strategies, we’ll discuss how the findings correspond and differ across publishing market segments. In addition to sharing insight collected from over 1,300 publishers, we’ll talk with digital experts from both sides of the Atlantic to understand how digital publishing is evolving in the United States and Europe. Continue reading
Aptara and Digital Book World are sponsoring a complimentary webinar on November 2nd on the development and production of eBooks. The description from their website, where you can register, is:
Enhanced eBooks and apps aren’t simple, natural extensions of their printed counterparts. They require a great deal of careful planning, due to differences in eReader capabilities and implementations, as well as complexities of the original publication.
Join us for a show-and-tell, of sorts, as we walk you through the development and production process from print to enhanced eBooks and apps.
Using a real life book as an example, we’ll review the key planning and execution considerations each step of the way. Continue reading
I attended the Digital Book World/Aptara webinar today -eBooks vs. Apps: The Pros, Cons, and Possibilities. My notes are below, summarizing the content. Very interesting webinar and some really good content, eye opening for a librarian to see what features are being discussed for enhanced ebooks, brings back memories of interfaces past and present. Slides are available – definitely look at the comparison chart, discussed below.
Speakers: Eric Freese, Pablo Defendini and Peter Costanzo; Moderator: Guy LeCharles Gonzalez
enhanced ebooks – are easier to develop because it the preparation of a data file, usually less expensive, based on a standard, interoperable because they are built on EPUB, but some vendors will wrap DRM around them making them slightly inoperable.
apps – are programs specifically written for a platform and interoperability cannot be guaranteed; easier for the functionality to be successful by it required custom development expertise. Continue reading
Another great summary article from Digital Book World, this time written by Guy LeCharles Gonzalez, “eBook vs. Hardcover: Beyond the Headlines.” Gonzalez analyzes the Amazon announcement that it’s eBook sales now outnumber hardback sales. He states 3 important takeaways:
- the iPad is not a replacement for the Kindle, but complimentary. The long game for Amazon always has been leveraging their existing customer base and becoming the dominant seller of eBooks
- eBooks fit perfectly into Amazons long tail strategy
- Amazon chooses words carefully, stating their “hardcover sales continue to grow”
Gonzalez also says, “eBooks undoubtedly offer the opportunity to expand overall book sales and direct engagement with readers, but only if publishers can get above the trees and take a look at the forest.”