Tag Archives: eGalley

TOC – Online Marketing, What is Working to Move Units

TOC – The real title of this presentation is…. So an Author, a Publisher, and a Reader Walk into a Bar…  Feb. 24

Speakers:  Malle Vallik, eHARLEQUIN, and Bob Carlton, LibreDigital

Bob and Malle discussed online marketing and what is working to move units. They felt this would be a great conversation in a bar, thus the title. Some highlights from the session are below.

  • What influenced your buying behavior? Bowker asks every year in a survey - last year, 30% said they were influenced by online marketing.
  • Hand selling drives unit sales – publishers have known this all along, but now research finally confirms this Continue reading