Tag Archives: Gale/Cengage

Increase eBook Product Usage, Ideas from GVRL Clients

Gale/Cengage has collected a growing list of 18 ways to increase usage of your ebook resources.  They are listed below.  Or, visit the site for the full story.

How to Increase Product Usage
Here are a few “best practices” as defined by your colleagues. Many of our customers have already discovered and implemented these ideas for increasing usage of electronic resources at their institution.

  • Create a website that has a link to your electronic resources on the Home page.
    Use our JavaScript to integrate a Gale “PowerSearch” box on your Home page.
  • Keep links to databases, eBooks, journals, and magazines no more than 1 “click” away from the Home page.
  • Register for AccessMyLibrary at http://access.gale.com/mylibrary/others/index.html.
  • Create pathfinders for individual databases and have them accessible next to computers.
  • Organize databases by subject and offer remote access.
  • Place links to interesting content directly on your Home page. Gale InfoMarks (or durable URLs) navigate users directly to interesting content or current articles—bypassing the need to find a database or conduct a search.
  • Use journal cover graphics on your Home page to take the user into a periodical database.
  • Load MaRC records with URL’s to databases, eBooks, journals, and magazines
  • Distribute product information material (user guides, search tips, etc) directly to your users.
  • Use electronic databases to support curriculum through class assignments
  • Integrate appropriate content into lesson plans.
  • Market the library to teachers and work with them to create assignments using the product content.
  • Offer library instruction and distribute product information and URL’s for parents or PTA
  • Make library instruction mandatory for incoming students.
  • Do not allow open web resources in bibliographies or works cited pages for assignments.
  • Deploy a federated search engine
  • Implement a journal locator application and linking through OpenURL

Have another suggestion? Would you like to learn more about what the Customer Resource Center can do for you?
Please call 1-800-877-4253 and ask to speak with your Client Relations Specialist today!

A View From the Top Panel at ALA

A View From the Top Panel, ALA Annual Conference

Here’s a snapshot from the ALA Presentation – A View from the Top.

Left to right:

John Barnes, Gale/Cengage, Rolf Janke, Sage, Sue Polanka, WSU, Michael Ross, Britannica, Casper Grathwohl, Oxford

To start the session, each of the panelists was asked:

Will we have reference in 10-15 years?  If so, what will it look like?

Their responses were:

John Barnes – Yes, but in a different form – digital and more interactive.  The transformation is already happening. The first step is to get our collections online, which we are doing now.  This might help to ease the “if it isn’t online it doesn’t exist” philosophy of researchers

Rolf Janke – Yes, but google and other web based vendors might share the stage with us. 5 years ago google was a threat, now they are partners.

Michael Ross  – Yes, but the vocabulary will change. We won’t have collections or series, ‘search’ will become ‘find,’ and there will be more birthing of products online.  Reference will need to become unbound – in a more transparent environment that address the needs of a variety of people.

Casper Grathwohl – We are not dying, we are knowledge factories. All of us, including Wikipedia, have a place in the environment. The information is there, we need to determine how to define it and add value to it, and there is no lack of ideas on which direction to go.

ALA Program – The Future of Electronic Reference Publishing: A View From the Top

Headed to Anaheim?  Mark your calendars for this not to miss event:

2008 ALA Annual, Anaheim
Monday, June 30, 2008 10:30 – 12:00
Anaheim Convention Center 204B
Reference Books Bulletin (Booklist) sponsored program:

The Future of Electronic Reference Publishing: A View from the Top.

Top managers from reference publishing share their views about planning for tomorrow in a digital age and the challenges and opportunities that lie ahead.

Speakers:
John Barnes, Exec. V.P. Marketing and Strategic Planning, Gale/Cengage
Casper Grathwohl, V.P. and Publisher, Oxford University Press
Rolf Janke, VP/Publisher, SAGE Reference
Michael Ross, Sr. V.P. Corporate Development, Encyclopedia Britannica

Moderator:
Sue Polanka, Chair, Reference Books Bulletin Editorial Board

Interview with Gale/Cengage – Updating eBooks

May 6, 2008

I had a nice conversation with Frank Menchaca, Executive VP and Publisher of Gale/Cengage Learning.  We discussed the importance of updating eBooks and what plans Gale has in place to do this, including Smart Reference and GVRL 2.0 – both forthcoming.

I recommend you download the file first, then listen.

May 2008 – Frank Menchaca, Executive VP/Publisher, Gale/Cengage Learning

Gale’s National Library Week Celebration – Free Access

Cool idea! Thanks Gale/Cengage. I hope this isn’t an April Fool’s joke ;)

To celebrate libraries and their resources, Gale is offering you free access to Books & Authors, our new and innovative online readers’ advisory resource for the entire month of April. Its browesable menus and advanced visual search technology allow readers to discover authors and literature to match their interests. And libraries can customize the interface to promote book club meetings, special events and other happenings at their library. What a great way to build your reading community! It’s free. Try it now and every day in April.

Singing Books & Authors’ praises To celebrate the launch of this momentous new product, we invite you and your patrons to compose a song about your favorite book or author, record a video of its performance and submit it for a chance to win $5,000 — $2,500 for you and $2,500 for your favorite library. Post the contest on your community board to encourage even more entries and have a better chance at winning a share of the prize money! Visit http://www.uptilt.com/c.html?rtr=on&s=4rs,ylw1,2e2o,4jcv,228r,eyl9,9sle for complete rules beginning April 13, 2008.

Enjoy even more access during National Library Week That’s right. During National Library Week – April 13-19 – your library will have free access to all these terrific resources:
Academic OneFile
Biography Resource Center
British Library Newspapers
Gale Directory Library
Gale Virtual Reference Library
General OneFile
Health & Wellness Resource Center
History Resource Center: U.S.
History resource Center: World
Literature Criticism Online
LitFinder
Literature Resource Center
Nursing Resource Center
Opposing Viewpoints Resource Center: Critical Thinking
Popular Magazines
PowerSearch
Science Resource Center
Small Business Resource Center
Sources in U.S. History Online: The American Revolution
Sources in U.S. History Online: The Civil War
Sources in U.S. History Online: Slavery in America Enjoy National Library Week!

ALA Program – The Future of Electronic Reference Publishing

2008 ALA Annual, Anaheim
Monday, June 30, 2008 10:30 – 12:00
Reference Books Bulletin (Booklist) sponsored program:

The Future of Electronic Reference Publishing: A View from the Top.

Top managers from reference publishing share their views about planning for tomorrow in a digital age and the challenges and opportunities that lie ahead.

Speakers:
John Barnes, Exec. V.P. Marketing and Strategic Planning, Gale/Cengage
Casper Grathwohl, V.P. and Publisher, Oxford University Press
Alison Mudditt, Executive Vice President, Higher Education Group, SAGE Publications
Michael Ross, Sr. V.P. Corporate Development, Encyclopedia Britannica

Moderator:
Sue Polanka, Chair, Reference Books Bulletin Editorial Board