From LJ Academic Newswire:
SUNY Press To Offer Electronic Editions of Frontlist Books With the launch of its new DirectText (DT) initiative this week.
SUNY Press has become the first university press in the United States to offer electronic editions of its frontlist titles. With monographs becoming increasingly expensive, often exceeding $75, SUNY Press officials say the new program is aimed at getting content into more readers’ hands. Under the program, SUNY Press’ frontlist titles will be available for download for just $20 directly from the Press’s web site.
Users can download and print PDF versions. A free preview option allows one to view the table of contents, the first two pages of each chapter, and an index of DT titles before purchasing. Dan Flynn, Director of Sales and Business Development at SUNY Press told the LJ Academic Newswire that making chapters or portions of SUNY Press books available for sale is also being planned. To download a book, the purchaser of a DirectText book must register with PublishersRow.com, the program’s vendor, to get a username and password, which places the book in the purchaser’s “bookshelf.” Users may register up to three computers to access a book in their bookshelf, Flynn explained, (for example, their home, work computers and a laptop). “The registered computers may view the DirectText book for 180 days online, may download the book as a PDF document, and may print all or portions of the book.” Press director Gary Dunham, who joined SUNY Press in January of this year, said the DT initiative is about “creating instant access to just-published scholarship” at an affordable rate. “If you want a prestige, jacketed cloth edition, you can still have it,” Dunham said, “but affordability and immediacy are really the cornerstones of this program.” The DT initiative went live on March 30 with 20 titles. Approximately 50 titles will be available by the end of June, and an additional 60 will be available by the end of the year. Dunham says press officials will evaluate DT seasonally. “We look forward to its evolution,” he said.
Now that’s what I call a business model! Wow – price less than print, available before print, browse before you buy, and soon purchase only the chapters you need. (sp)