Digital Book World is offering a free webinar (sponsored by Aptara) next week, September 20th. More info is below (from the website where you can register)
eBooks are the most dominant force in contemporary publishing, but skyrocketing consumer sales aside, what is their real impact on book publishers’ operations and bottom lines?
In this free WEBcast, we’ll reveal the results, trends, and best practices of eBook publishers as uncovered over the past two years in a three-survey series conducted by Aptara. What works and what doesn’t? From production techniques, preferred file formats and distribution channels, to enhanced eBooks and apps strategies, we’ll discuss how the findings correspond and differ across publishing market segments. In addition to sharing insight collected from over 1,300 publishers, we’ll talk with digital experts from both sides of the Atlantic to understand how digital publishing is evolving in the United States and Europe. Continue reading
I attended the Digital Book World/Aptara webinar today -eBooks vs. Apps: The Pros, Cons, and Possibilities. My notes are below, summarizing the content. Very interesting webinar and some really good content, eye opening for a librarian to see what features are being discussed for enhanced ebooks, brings back memories of interfaces past and present. Slides are available – definitely look at the comparison chart, discussed below.
Speakers: Eric Freese, Pablo Defendini and Peter Costanzo; Moderator: Guy LeCharles Gonzalez
enhanced ebooks – are easier to develop because it the preparation of a data file, usually less expensive, based on a standard, interoperable because they are built on EPUB, but some vendors will wrap DRM around them making them slightly inoperable.
apps – are programs specifically written for a platform and interoperability cannot be guaranteed; easier for the functionality to be successful by it required custom development expertise. Continue reading
Another great summary article from Digital Book World, this time written by Guy LeCharles Gonzalez, “eBook vs. Hardcover: Beyond the Headlines.” Gonzalez analyzes the Amazon announcement that it’s eBook sales now outnumber hardback sales. He states 3 important takeaways:
- the iPad is not a replacement for the Kindle, but complimentary. The long game for Amazon always has been leveraging their existing customer base and becoming the dominant seller of eBooks
- eBooks fit perfectly into Amazons long tail strategy
- Amazon chooses words carefully, stating their “hardcover sales continue to grow”
Gonzalez also says, “eBooks undoubtedly offer the opportunity to expand overall book sales and direct engagement with readers, but only if publishers can get above the trees and take a look at the forest.”
eBooks vs. Apps: The Pros, the Cons, the Possibilities – a free webcast sponsored by Aptara, a community partner of Digital Book World.
Between the overwhelming popularity of the iPad and the increased adoption and continuing evolution of ePub, the opportunities and sales channels for digital books have exploded over the past 12 months. Most publishers agree that some ebook titles justify the extra investment for enhancement, but determining the degree of interactivity and technical approach best-suited to the book and your budget can be daunting. In this free WEBcast, Ebooks vs. Apps: The Pros, Cons, and Possibilities, we will explore the production and budgetary benefits and pitfalls of developing applications versus enhancing ebooks. Continue reading