While not the full Encyclopaedia Britannica, the app contains “a version of one of the world’s most trusted encyclopedias with accompanying images and maps, fast article search and look-up functions, minimal memory space, and much more – directly on the iPhone!”
Some of the features available for the app include:
- 25,024 unique articles covering all aspects of human life;
- 800 accompanying colorful images and maps;
- “History” feature shows the last 100 looked-up articles;
- Auto-complete function;
- “Wildcard” search feature allows the user to find names, even if their exact spelling is unknown;
- ‘On This Day’ feature allows you to learn what happened on any calendar day in history;
- Access links within articles for immediate information… and much more!
The app may be downloaded from iTunes for $24.95.
Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC (firstname.lastname@example.org)
TOC Conference – Monday Feb. 22nd, 9 – 12:30
I came to this session after the morning break, so I missed the first 90 minutes. Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint! The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too. We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant. The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading Tools of Change – Selling in Mobile Markets (tips for apps)