Tag Archives: iTunes

Articles of Interest

Three misperceptions about the ebook business

Textbooks headed for ash heap of history?

A Student’s Stranded On A Desert Island … Tech Devices

Inside the Google Books Algorithm – Alexis Madrigal – Technology – The Atlantic

iTunes U Introduces Free eBooks: Download Shakespeare’s Complete Works

Joe Wikert’s Publishing 2020 Blog: eBooks: Lending vs. Reselling

Forrester Research on future of ebooks: $3 billion by 2015

Will Your Local Library Lend E-Books? (Or Can They?)

Library eBooks on the iPad/iPhone, no Sync Required – Library Journal

Kindle Facts and Figures (history & specs)

Carry Britannica in Your iPocket – with a new app

Just received a press release from EB and Paragon Software Group announcing the Britannica Concise Encyclopedia 2010 app for the iPhone and iPod touch.  Congratulations!

While not the full Encyclopaedia Britannica,  the app contains  “a version of one of the world’s most trusted encyclopedias with accompanying images and maps, fast article search and look-up functions, minimal memory space, and much more – directly on the iPhone!”

Some of the features available for the app include:

  • 25,024 unique articles covering all aspects of human life;
  • 800 accompanying colorful images and maps;
  • “History” feature shows the last 100 looked-up articles;
  • Auto-complete function;
  • “Wildcard” search feature allows the user to find names, even if their exact spelling is unknown;
  • ‘On This Day’ feature allows you to learn what happened on any calendar day in history;
  • Access links within articles for immediate information… and much more!

The app may be downloaded from iTunes for $24.95.

Tools of Change – Selling in Mobile Markets (tips for apps)

Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC  (rana.sobhany@gmail.com)

TOC Conference – Monday Feb. 22nd, 9 – 12:30

I came to this session after the morning break, so I missed the first 90 minutes.  Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint!  The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too.  We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant.  The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading