Tag Archives: Judy Platt

Webinar on Consumer Book Buying

From a Bowker Press Release –
Bowker and AAP Will Host Webinar on Consumer Book Buying

“The Big Picture” Will Highlight 2009 Consumer Demographics and Behavior

NEW PROVIDENCE, NJ–(Marketwire – September 22, 2009) – Who is today’s book consumer, where are they shopping and how successful are we at reaching them will be the subject of a forthcoming hour-long webinar for industry professionals, a first-of-its-kind sneak peek into book buying trends for the first half of 2009. Set for Thursday, October 22, from 2:00 p.m – 3 pm EDT, the webinar will be co-hosted by Bowker and the Association of American Publishers (AAP). Continue reading