Tag Archives: Kassidy Lackey

Charleston Conference – Mobile Reference Apps

Casper Grathwohl from Oxford University Press and Kassidy Lackey from Handmark spoke about mobile applications for reference tools.  Casper provided examples of several vendor-based apps like Gale’s AccessMyLibrary, university library mobile apps, and some apps designed for OUP.  OUP has 85 apps, which cover a variety of reference subjects.  These are marketed mostly to the consumer and OUP reports close to 1 million in application revenue, which is only a small part of their complete revenue.  Casper was surprised to see that libraries and publishers are not yet working together on mobile apps but felt that the opportunities are available, particularly in the area of discovery since both parties have a vested interest in seeing use of the content. Continue reading