Tag Archives: Kmart

Webinar Summary- Consumer Book Trends 2009 – Hosted by Bowker & AAP

Attended the Bowker/AAP webinar on consumer book trends for 2009.  This focused on Q3 numbers in 2009 with a close look at 2 user groups –  18 – 29 year old males and 30 – 40 year old females.  My notes are below, pardon the typos, was typing fast and furious to catch the data.

the Speakers:

  • Tina Jordan, VP AAP – moderator
  • Kelly Gallagher, VP Publishing Services, Bowker – speaker

Bowker announced yesterday that 1/3 Americans cutting down on book purchases Continue reading