Tag Archives: LibreDigital

TOC – Online Marketing, What is Working to Move Units

TOC – The real title of this presentation is…. So an Author, a Publisher, and a Reader Walk into a Bar…  Feb. 24

Speakers:  Malle Vallik, eHARLEQUIN, and Bob Carlton, LibreDigital

Bob and Malle discussed online marketing and what is working to move units. They felt this would be a great conversation in a bar, thus the title. Some highlights from the session are below.

  • What influenced your buying behavior? Bowker asks every year in a survey - last year, 30% said they were influenced by online marketing.
  • Hand selling drives unit sales – publishers have known this all along, but now research finally confirms this Continue reading

Digital Book 2009: An eBook Stimulus Plan for Publishing

FOR IMMEDIATE RELEASE Contact: Michael Smith Executive Director International Digital Publishing Forum 905-235-4373 msmith@idpf.org

Digital Book 2009: An eBook Stimulus Plan for Publishing

NYC Conference to focus on booming eBook business and winning commercial models

New York, NY April 06, 2009: The Association of American Publishers (AAP) reported last week that eBook sales represent the fastest growing segment of the industry while US book sales are in decline across all major book publishing markets.  To promote eBook commercial success for booksellers, publishers, authors, and distributors the International Digital Publishing Forum (www.IDPF.org) will host its annual spring educational seminar on Tuesday, May 12, 2009 at the McGraw-Hill Auditorium in New York City.  Added to this fast-paced “best practices” conference will be a half-day workshop to be held on the afternoon of Monday, May 11, 2009.   Please see www.idpf.org/digitalbook09

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