On Tuesday, May 3rd I recorded a 15 minute segment for the Southwestern Ohio Council for Higher Education on Think TV, the local public television station in Dayton, Ohio. My topic was the rise of digital textbooks and options available for students and faculty to access and produce textbooks and learning materials. Below is a snapshot of my general comments with links to various sources for more information.
Our current textbook system is broken. We have arrived at $200 textbooks and have students who cannot afford them. As a result, students try to borrow a textbook from the library or a friend (sometimes the older edition), purchase a used one, or go without. Neither of these options provides revenue to the publisher, thus resulting in higher price points in an effort to recover the costs or production. What can we do about this catch 22? Continue reading
According to a study done by OnCampus Research, 74% of college students still prefer to use a printed textbook when taking a class. From the press release , “even with new digital handheld gadgets, smart phones, pads, and laptops glued to every college students hand, 74% still prefer to use a printed textbook when taking a class, according to the findings of a new Student Watch study conducted by OnCampus Research, a division of the National Association of College Stores (NACS) that helps companies better understand the college market.” The survey also found that 53% of students were unsure about purchasing digital textbooks or would not consider buying them even if they were available. Despite the findings, some anticipate digital textbook market share to rise to 18% by 2014. Continue reading
Expect to find print on demand textbooks and other academic and trade titles available for POD in college bookstores very soon. From a press release, “NACS Media Solutions (NMS), a
subsidiary of the National Association of College Stores (NACS) and On Demand Books LLC (ODB), the maker of the Espresso Book Machine® (EBM), have entered into a joint agreement
whereby NMS will market the EBM to the collegiate marketplace and permission academic content for distribution throughout the worldwide network of EBMs.” No word on pricing. Thanks to Teleread for the info.