The National Federation of Advanced Information Services (NFAIS™) is organizing a one-day meeting – Improving the User Search Experience Part I: Leveraging Technology, to be held on May 14, 2010 at the Lyrasis Office in Philadelphia, PA, from 9:00am to 5:00pm. Virtual attendance is optional for those unable to travel to Philadelphia.
While content itself continues to form the foundation of modern information solutions, the real differentiator is becoming the broader “user experience.” Today’s information seekers expect a seamless, multi-sensory, interactive – and enjoyable – search experience that is their benchmark for an acceptable information retrieval service. Their product loyalty and satisfaction are “driven by a different set of values that goes beyond content and extends to the experience of using that content.” Content providers and librarians need to be acutely aware of the overall “experience” that their products and services provide. Continue reading