Tag Archives: Open Road Integrated Media

Free WebCast – eBooks vs. Apps: The Pros, the Cons, the Possibilities

eBooks vs. Apps: The Pros, the Cons, the Possibilities – a free webcast sponsored by Aptara, a community partner of Digital Book World.

Between the overwhelming popularity of the iPad and the increased adoption and continuing evolution of ePub, the opportunities and sales channels for digital books have exploded over the past 12 months.  Most publishers agree that some ebook titles justify the extra investment for enhancement, but determining the degree of interactivity and technical approach best-suited to the book and your budget can be daunting.  In this free WEBcast, Ebooks vs. Apps: The Pros, Cons, and Possibilities, we will explore the production and budgetary benefits and pitfalls of developing applications versus enhancing ebooks. Continue reading