Tag Archives: patron profiles

LJ’s Patron Profiles and a free webinar

Public librarians, have you seen Library Journal’s new publication, Patron Profiles?  It’s chock full of data and analysis on public library users.  From the preface: “Patron Profiles focuses on who uses libraries, why they use libraries, and how that use may change. We are interested in their usage of content—especially via the discrete products such as books, videos, and music that libraries buy or lease, lend or distribute.”

Here are some nuggets I found from the January issue (28 pages of data and analysis on mobile devices, mobile content, and library apps):

  • Ebook usage continues to increase and patrons who prefer ebooks are, on average, more active library patrons than those who prefer printed books. They are generally more voracious in their media consumption. They visit their libraries more often, read more books, and buy more books. Continue reading