Pew Internet and American Life Project has just released the results of a new study – The Rise of E-Reading. From the report tagline:
21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
by Lee Rainie, Kathryn Zickuhr, Kristen Purcell, Mary Madden and Joanna Brenner
Below are a few of the key findings from the full report:
- A fifth of American adults have read an e-book in the past year and the number of e-book readers grew after a major increase in ownership of e-book reading devices and tablet computers during the holiday gift-giving season.
- The average reader of e-books says she has read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-e-book consumer.
- 30% of those who read e-content say they now spend more time reading, and owners of tablets and e-book readers particularly stand out as reading more now.
- The prevalence of e-book reading is markedly growing, but printed books still dominate the world of book readers.
- E-book reading happens across an array of devices, including smartphones.
- In a head-to-head competition, people prefer e-books to printed books when they want speedy access and portability, but print wins out when people are reading to children and sharing books with others.