Inventory on Demand in the Digital Age
Panelists: Laura Baldwin, O’Reilly Media and Phil Ollila, Ingram
Laura – reality of our biz, print and retail is still the bulk of the business. Print erosion cost, shipping costs, printing expenses, safety stock, operating capital are all factors in the profit/loss of publishers.
Strategically they wanted to deplete the amount of inventory and instead, make content available anywhere/anytime in a variety of formats. People expect faster cycle times (and not only in production).
Freedom plan – determine how to spend the capital. Offset/digital short run (much smaller print runs, focused on shelf space awareness), back it up with print-to-order, combined with great forecasting tools. Continue reading