Tag Archives: Rana Sobhany

10 Takeaways from the O’Reilly Tools of Change Conference for Librarians

Earlier this week I attended the O’Reilly Tools of Change (TOC) Conference for the first time.  Over 1250 attendees gathered in New York City to discuss and network   about issues and trends in publishing, in particular, digital publishing.  While much of the information presented was for the publishing industry, I did manage to find several great ideas and concepts that relate to libraries.  I’d like to share these with you, in no apparent order. Continue reading

Tools of Change – Selling in Mobile Markets (tips for apps)

Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC  (rana.sobhany@gmail.com)

TOC Conference – Monday Feb. 22nd, 9 – 12:30

I came to this session after the morning break, so I missed the first 90 minutes.  Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint!  The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too.  We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant.  The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading