Rob Reynolds, from the Xplana blog has a great piece on the transformation of textbook publishing. Rob discusses the history and context of textbook publishing, current business models, product types on the market today, and challenges and strategies for the success of digital textbook adoption (and sales). It’s a great overview, I highly recommend it.
There is an interesting article by Rob Reynolds from the Xplanation blog analyzing the future of digital textbook sales. With a current market share of 1%, digital textbook sales are projected to have 18% market share by 2014, according to Reynolds. He summarizes the influences and trends for this change as such:
Within the general publishing and education markets, the growth of digital textbook sales will be influenced by the following factors: Continue reading