Tag Archives: Rubicon Consulting

TOC – Lessons Learned from the Failure of Ebooks in 2000

Tools of Change – Lessons Learned from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing – Feb. 23

Michael Mace, Rubicon Consulting – mike@rubiconconsulting.com

Don’t fall in love with the way you do business today because that will change.

Mike’s Agenda:

  • Barriers to eBook adoption
  • Printed books may be the last things to get converted
  • Economic structure of traditional publishing is unstable
  • Be prepared Continue reading