Anh Bui, Executive Publication Manager, Books Products, at HighWire Press presented, “discoverability and efficiency: how users get to content they value.” She quoted Clay Shirky, It’s really not information overload, it’s filter failure (Clay Shirky, 2008). Ann stated that information filters can be used/activated by users or they can be used/activated by us (librarians/publishers).
An acronym HighWire uses: SOIR, socialization, openness, integration, repurposing
They’ve discovered your content. Now What? Continue reading
Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC (firstname.lastname@example.org)
TOC Conference – Monday Feb. 22nd, 9 – 12:30
I came to this session after the morning break, so I missed the first 90 minutes. Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint! The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too. We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant. The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading
Here is another blog post from Sylvia Miller, Director of “Publishing the Civil Rights Movement” at the University of North Carolina Press, summarizing a Charleston Conference presentation. It is reprinted with permission. (Thanks Sylvia, you are making my job easy!)
At the Charleston Conference, I attended an all-day preconference workshop on e-books organized by Sue Polanka of Wright State University (who runs the blog No Shelf Required), Carolyn Morris of Coutts Information Services, and Janet Fischer of Publishers Communication Group, Inc. I was especially impressed with the final talk of the day, given by Anh Bui of HighWire Press, Stanford University–probably because she said things that support the ideas in our Long Civil Rights Movement online pilot!
NFAIS and Drexel’s iSchool are co-sponsoring a workshop on June 26th in Philly titled “Google, the Web and the Future Roles of Publishers and Librarians.”
More info can be found on the NFAIS site. I’m certain eBooks will come up somewhere in this program. Continue reading