Attended the Bowker/AAP webinar on consumer book trends for 2009. This focused on Q3 numbers in 2009 with a close look at 2 user groups - 18 – 29 year old males and 30 – 40 year old females. My notes are below, pardon the typos, was typing fast and furious to catch the data.
- Tina Jordan, VP AAP – moderator
- Kelly Gallagher, VP Publishing Services, Bowker – speaker
Bowker announced yesterday that 1/3 Americans cutting down on book purchases Continue reading