Attended the Bowker/AAP webinar on consumer book trends for 2009. This focused on Q3 numbers in 2009 with a close look at 2 user groups – 18 – 29 year old males and 30 – 40 year old females. My notes are below, pardon the typos, was typing fast and furious to catch the data.
- Tina Jordan, VP AAP – moderator
- Kelly Gallagher, VP Publishing Services, Bowker – speaker
Bowker announced yesterday that 1/3 Americans cutting down on book purchases Continue reading
Wednesday, December 16th from 2 – 3 p.m. EST, AAP and Bowker will host a webinar on consumer book buying. I attended a webinar back in October moderated and presented by Tina Jordan and Kelly Gallagher and it was really informative and well organized, both were excellent speakers. The details of the webinar are below and registration is online. Continue reading
Bowker and AAP sponsored a webinar today on US Consumer Book Buying. It was incredibly well organized and full of good data. My notes and comments are included below.
- Tina Jordan (AAP) moderator
- Kelly Gallagher (Bowker) speaker
2009 data, first 6 months, based on what consumer is buying/reading
- 2008 – e-commerce the dominant channel for book sales, beating out brick n mortar
- 2009 – so far, large chain bookstores are back at the top
- Consumer is King and defines the marketplace, we can’t publish like we used to – the old supply/demand model.
3 indicators – impact of economy, competition for leisure time, product selection (genres, formats) Continue reading
From a Bowker Press Release –
Bowker and AAP Will Host Webinar on Consumer Book Buying
“The Big Picture” Will Highlight 2009 Consumer Demographics and Behavior
NEW PROVIDENCE, NJ–(Marketwire – September 22, 2009) – Who is today’s book consumer, where are they shopping and how successful are we at reaching them will be the subject of a forthcoming hour-long webinar for industry professionals, a first-of-its-kind sneak peek into book buying trends for the first half of 2009. Set for Thursday, October 22, from 2:00 p.m – 3 pm EDT, the webinar will be co-hosted by Bowker and the Association of American Publishers (AAP). Continue reading