Tag Archives: TOC

TOC – Margaret Atwood Keynote

Margaret Atwood provided a keynote at TOC called, “The Publishing Pie: An Author’s View” Margaret admitted she is not a high tech person, but delivered her genuine, humorous keynote from the heart. She shared much of her experience with publishing, showing us rare pieces of her previous work, including her first book of poetry from 1946, Blue Bunny.  She was 6.  Her story of selling/signing one of her first books, The Edible Woman, was a treat.  She was set-up in the men’s department of a large department store, near the jockey shorts and socks.  Margaret said most of the men ran away, she sold only two copies.

Unfortunately, the live feed went out twice during the presentation (I was in the overflow room), so I missed much of “the publishing pie,” but I’ll be sure to watch it on the O’Reilly site.

Her final slide was signed….”Thank you for being here, Margaret Atwood.” Continue reading

10 Takeaways from the O’Reilly Tools of Change Conference for Librarians

Earlier this week I attended the O’Reilly Tools of Change (TOC) Conference for the first time.  Over 1250 attendees gathered in New York City to discuss and network   about issues and trends in publishing, in particular, digital publishing.  While much of the information presented was for the publishing industry, I did manage to find several great ideas and concepts that relate to libraries.  I’d like to share these with you, in no apparent order. Continue reading

TOC – Rethinking the Role and Funding of Academic Book Publishing

TOC - Rethinking The Role and Funding of Academic Book Publishing – Frances Pinter (Bloomsbury Academic), Feb. 24

Creating quality content is not without cost.  Frances discussed publishing monographs in academia, which is an endangered species.  print runs for academic books have been on a major decline. She focused on the SS and H (Social Science and Humanities) where the book form is still preferred over journal articles (unlike the sciences).  She offered a very interesting proposition to support an open access model for academic monograph publishing, supported by library budgets.  I hope Frances presents this to library audiences, because it’s worth thinking about and considering.  Libraries want open access, have declining budgets, and like to collaborate.  Her model addresses all of these factors. I’ll try to get her slides or check with her about an audio interview. Continue reading

TOC- Who Needs You, Big Publishing?

TOC – Wednesday keynote - Who Needs You, Big Publishing?  How Authors Can Own Al Rights and Make More Monday – Scott Sigler

  • every word he’s every published is completely free, unabridged, everything – the whole story, he puts the decision process on the consumer to decide if his content is good enough for them to purchase
  • he has his own website, facebook, twitter, mySpace, etc.  - all with a good number of followers; constant connection with his audience which he can stay in front of
  • His book ANCESTOR – put out in April of 2007
  • he had already given it away for free, but it was now for sale online by a small Canadian publisher
  • he topped the charts in his genre on Amazon
  • this success has led to more books, more paperbacks, hardcovers, etc. Continue reading

TOC – Augmented Reality

TOC – Augmented Reality and You, Christine Perey, Perey Research and Consulting, Feb. 24

blog on O’Reilly radar

AR is often confused with visual search like google goggles or Nokia point & find, Ricoh iCandy, or kooaba interactive print. (i.e.google goggles, it’s confused b/c a person can take a a picture of a book cover and then the search engine actually brought back results. The publisher didn’t do anything in this instance).

What is AR? Continue reading

TOC – Online Marketing, What is Working to Move Units

TOC – The real title of this presentation is…. So an Author, a Publisher, and a Reader Walk into a Bar…  Feb. 24

Speakers:  Malle Vallik, eHARLEQUIN, and Bob Carlton, LibreDigital

Bob and Malle discussed online marketing and what is working to move units. They felt this would be a great conversation in a bar, thus the title. Some highlights from the session are below.

  • What influenced your buying behavior? Bowker asks every year in a survey - last year, 30% said they were influenced by online marketing.
  • Hand selling drives unit sales – publishers have known this all along, but now research finally confirms this Continue reading

TOC – Ignite (5 minute sessions)

Ignite offers individuals 5 minutes to speak about a particular topic or to promote a product.  At TOC a series of speakers participated in ignite.  A selection of summaries are below.

Erin with Smartwords from wordnik – get and share information about words; digital words know things (where they are, where they came from, who created them, who they are hanging out with, etc); ask a word about themselves and they can answer you’ll have a closer experience b/t readers and the content/devices; the words have to be smart; a standard, enabling powerful APIs – smartwords.wordnik.com – email them with ideas on what can be published in this open standard Continue reading

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TOC – Lessons Learned from the Failure of Ebooks in 2000

Tools of Change – Lessons Learned from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing – Feb. 23

Michael Mace, Rubicon Consulting – mike@rubiconconsulting.com

Don’t fall in love with the way you do business today because that will change.

Mike’s Agenda:

  • Barriers to eBook adoption
  • Printed books may be the last things to get converted
  • Economic structure of traditional publishing is unstable
  • Be prepared Continue reading