Tag Archives: Tools of Change

TOC – Margaret Atwood Keynote

Margaret Atwood provided a keynote at TOC called, “The Publishing Pie: An Author’s View” Margaret admitted she is not a high tech person, but delivered her genuine, humorous keynote from the heart. She shared much of her experience with publishing, showing us rare pieces of her previous work, including her first book of poetry from 1946, Blue Bunny.  She was 6.  Her story of selling/signing one of her first books, The Edible Woman, was a treat.  She was set-up in the men’s department of a large department store, near the jockey shorts and socks.  Margaret said most of the men ran away, she sold only two copies.

Unfortunately, the live feed went out twice during the presentation (I was in the overflow room), so I missed much of “the publishing pie,” but I’ll be sure to watch it on the O’Reilly site.

Her final slide was signed….”Thank you for being here, Margaret Atwood.” Continue reading

TOC – Lessons Learned from the Failure of Ebooks in 2000

Tools of Change – Lessons Learned from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing – Feb. 23

Michael Mace, Rubicon Consulting – mike@rubiconconsulting.com

Don’t fall in love with the way you do business today because that will change.

Mike’s Agenda:

  • Barriers to eBook adoption
  • Printed books may be the last things to get converted
  • Economic structure of traditional publishing is unstable
  • Be prepared Continue reading

Tools of Change – Networked, Mobile and Landlocked, Current Ereaders

Tools of Change – Networked, Mobile & Landlocked – Current Ereaders – Feb 22 11:45 – 12:30

Liza Daly and Keith Fahlgren

Requiem for an ebook shopper – consumer perspective on devices available

Liza showed a interesting slide with the interconnectivity (or not) by popular readers, very complicated to buy a book (consumer says, the hell with it, I’ll just buy a movie).  We don’t care so much about devices, it’s something that consumers will choose based on their liking.  What we should be concerned about is interoperability. Last year it looked like this would happen, but things have really changed. Continue reading

Tools of Change – Ebook Contracts

Tools of Change – Ebook Contracts – Feb. 22 – 3:30 – 5:00

Cali Bush, O’Reilly Media – Cali is a non lawyer from the O’Reilly legal department.

Cali provided a perspective on eBook contracts from both the publisher and distributor side in 5 segments of her presentation.  While this was publisher/distributor specific, the terms and gotchas and gimmes are important for libraries to think about when reading their own contracts with publishers, aggregators, or distributors.  Cali referred to downstream rights where the rights going from authors to publishers to distributors decreases with each step.  This is an interesting thing to think about.  She didn’t include libraries or end users in her chart, however, but I would imagine they are even further downstream. Continue reading

Tools of Change – Selling in Mobile Markets (tips for apps)

Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC  (rana.sobhany@gmail.com)

TOC Conference – Monday Feb. 22nd, 9 – 12:30

I came to this session after the morning break, so I missed the first 90 minutes.  Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint!  The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too.  We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant.  The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading

Tools of Change – Practical Ebook Formatting Workshop

Practical Ebook Formatting: Limitations and Optimizations – Joshua Tallent (Ebook Architects) and Phil Frank (Hendrickson)

  • TOC Conference, Monday, Feb. 22nd 9 – 12:30, Mariott Marquis, NYC
  • About 200 folks in the room, 1/2 do the ebook formatting on a regular basis, 1/2 are managing people who do this, and me.
  • I decided to attend this session b/c I know nothing about it ;)  Please keep this in mind as you read my notes. Continue reading