Darrell Gunter, CEO of Gunter Media Group, Adam Marshall of Portland Press and Thane Kerner of Silver Chair presented on semantic technology and getting up to speed to better serve your user community.
Each of the speakers posed 5 Questions with 5 Answers
What prompted you to engage semantic technology into your products/applications?
- Darrell Gunter (for Elsevier/Collexis) Needed to develop an expert profile database where the experts can connect with one another
- Adam Marshall: So much data that we no longer know what we know and finding what we find is very difficult. Most of the articles we keep are PDF, which are flat files with no interactivity, and they wanted to develop a new tool to provide interactivity b/t PDFs. Came up with Utopia Documents, which blends the best of the semantic web in PDFs. It connects documents with online data, linking the flat PDF to online databases.
- Thane Kerner: they have large volumes of very specialized content and needed better ways to search and connect content that wasn’t available in current search technology Continue reading